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Field notes · No fluff

Notes from the workshop

What I learn auditing, building and ranking Australian small-business websites — written the way I'd explain it across a table. Every article comes from real client work.

Local SEO · 24 August 2026

Local SEO in Melbourne — the checklist that actually moves the map

Google Business Profile done properly, the review habit, citations without the junk, and genuine suburb pages — the five jobs in the order that works, from weekly practice.

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Ecommerce · 24 August 2026

Ecommerce website design in Melbourne — what actually sells

Platform choice, the five things that decide whether a store converts, and the organic traffic engine — with a real +40%-clicks case behind it.

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Pricing guide · 24 August 2026

How much does a website cost in Australia? The 2026 guide

DIY from $200, freelancers $2,500–$7,000, agencies $6,000–$25,000+. What you're actually paying for, the hidden costs nobody quotes, and how to choose without paying twice.

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SEO · 30 July 2026

Why your website isn't showing up on Google — the honest fix list

The eight causes I keep finding in real audits, in the order I check them — including the one that made a client's 63 articles fight each other. About half you can fix yourself this week.

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Platforms · 30 July 2026

Wix vs WordPress for Australian small business — from someone who builds on both

I'm certified at Wix's top partner tier and spend half my month in WordPress. That means I profit from either answer — so you get the real one, including the third option nobody mentions.

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Web design, the Mkista wayWhat every build includes and how a project actually runs. SEO services, explained straightThe work, the receipts, and why there are no ads — ever.

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